Who we are
Flood and Partners are a London based research agency working across the globe with people who share our desire to get more from their research.
We focus on brand positioning, advertising, market assessment and brand tracking studies.
Our Team
Director
Vaughan Flood
After studying PPE at Oxford, Vaughan began a career in advertising. He learnt marketing discipline from FMCG giants including Procter and Gamble and Kraft. Vaughan has spent over 25 years in research, learning at the knee of many illustrious industry luminaries. He has devoted much of the last decade to finding more sensitive ways of capturing emotion and to encouraging respondents to more fully open their hearts.
Partner
Luke Cadman
Luke has fifteen years of research experience, including a three-year stint in the Middle East with YouGov. He understands the diverse ways in which people view the world and is committed to developing innovative and engaging surveys to capture those viewpoints. At Flood he specialises in identifying the real issues in the data – drilling down to find the truly meaningful insights for our clients.
Partner
Wendy Bliss
Wendy is a Partner at Flood with overall control of the company finances.
Junior Partner
Emma Hart
Emma has a decade of experience designing, managing and delivering research across diverse business objectives, including proposition development, brand health tracking, and ad and comms testing. She is always searching for ways that we can do research better and takes a pragmatic view of the science and art of using data to help us understand better, and therefore make better decisions.
Senior Consultant
Lucinda Lewis
Cindy is captivated by what drives decisions and motivates behaviour. She’s passionate about using quantitative research to get to the why as well as the what. At Flood she helps create and develop engaging surveys that deliver accurate and reliable results.
Senior associate
Kirsten Swanepoel
Graduating with Honours in Business Management and majoring in Market Research, Kirsten is passionate about delving deeper into data. After two years recruiting into the digital analytics space, she is eager to use a data driven approach to gain a better understanding of the customer and help tackle business objectives for our clients.
Associate
Jess Flood-Murphy
Jess has a strong scientific research and analysis background (she has a PhD in epidemiology), which, combined with her acting background and fascination with what drives human behaviour and choices… has led naturally to quantitative market research! She is eager to uncover consumer thinking and gain insights into brand performance by using interesting and engaging quant surveys.
Associate
Rania Benemeur
Rania has a strong research and data analytics background, graduating from the University of Liverpool with a degree in Marine Biology. She made a seamless transition into research, working with a B2B research specialist before joining Flood. Rania brings a unique blend of scientific expertise and market research acumen, allowing her to uncover insightful patterns hidden in the data.
Qualitative Partner
Ali Percy
Ali has over 20 years of qualitative experience having worked with a wide range of clients, including the NHS, the Football Association, the Royal Academy of Engineering, the BBC and the Alzheimer's Society. She frequently uses ethnographic approaches and often uses a mix of F2F and online methods.
Our Clients
