After studying PPE at Oxford, Vaughan began a career in advertising. He learnt marketing discipline from FMCG giants including Procter and Gamble and Kraft. Vaughan has spent over 25 years in research, learning at the knee of many illustrious industry luminaries. He has devoted much of the last decade to finding more sensitive ways of capturing emotion and to encouraging respondents to more fully open their hearts.
Luke has over ten years of research experience, including a three-year stint in the Middle East with YouGov. He understands the diverse ways in which people view the world and is committed to developing innovative and engaging surveys to capture those viewpoints. At Flood and Partners he specialises in identifying the real issues in the data – drilling down on the key insights for our clients.