After studying PPE at Oxford, Vaughan began a career in advertising. He learnt marketing discipline from FMCG giants including Procter and Gamble and Kraft. Vaughan has spent over 25 years in research, learning at the knee of many illustrious industry luminaries. He has devoted much of the last decade to finding more sensitive ways of capturing emotion and to encouraging respondents to more fully open their hearts.
Luke has fifteen years of research experience, including a three-year stint in the Middle East with YouGov. He understands the diverse ways in which people view the world and is committed to developing innovative and engaging surveys to capture those viewpoints. At Flood he specialises in identifying the real issues in the data – drilling down to find the truly meaningful insights for our clients.
Wendy is a Partner at Flood with overall control of the company finances.
Emma has a decade of experience designing, managing and delivering research across diverse business objectives, including proposition development, brand health tracking, and ad and comms testing. She is always searching for ways that we can do research better and takes a pragmatic view of the science and art of using data to help us understand better, and therefore make better decisions.
Cindy is captivated by what drives decisions and motivates behaviour. She’s passionate about using quantitative research to get to the why as well as the what. At Flood she helps create and develop engaging surveys that deliver accurate and reliable results.
Graduating with Honours in Business Management and majoring in Market Research, Kirsten is passionate about delving deeper into data. After two years recruiting into the digital analytics space, she is eager to use a data driven approach to gain a better understanding of the customer and help tackle business objectives for our clients.
Will is a language graduate with a background in branding, giving him an appreciation of how crucial all mediums of communication are to life. Having made the leap over to market research, he is fascinated by the grey area between data and brand strategy and how this relationship can be made tangible.
Rania has a strong research and data analytics background, graduating from the University of Liverpool with a degree in Marine Biology. She made a seamless transition into research, working with a B2B research specialist before joining Flood. Rania brings a unique blend of scientific expertise and market research acumen, allowing her to uncover insightful patterns hidden in the data.
Ali has over 20 years of qualitative experience having worked with a wide range of clients, including the NHS, the Football Association, the Royal Academy of Engineering, the BBC and the Alzheimer's Society. She frequently uses ethnographic approaches and often uses a mix of F2F and online methods.