Traditional surveys only get you so far
That’s why we’ve developed our own unique platform, rewriting the language of research. We work hard to get more from people – here are just some of the ways we do it.
Tasking beats asking
Often, it’s better to set a task rather than ask a question. For instance, how quickly can someone spot your logo?
Don’t force things
By encouraging free association rather than forced consideration we capture true mental connections. Our floating ‘bubble’ question is just one example.
Think harder
Sometimes it pays to force people to think harder or in a fresh way. Our 2-D mapper is one example of doing just that.
Go instinctive
As dating apps know, swiping left or right is a fast and powerful way of capturing instinctive reactions. We harness this.
