Flood | What we do

Our expertise

Find out more about some of our specialisms

Brand Positioning

Gain fresh insights to understand where your brand truly stands in consumers’ minds.

Traditionally challenging in online research, our brand positioning work uses innovative techniques, like projectives, mappings, and thought-provoking exercises, to deliver a rich view of where your brand lives in your consumers’ worlds - at scale. Richer insight gives you fresh understanding, that helps you move forwards .

Customer and B2B Research

Get closer to the full picture with insights that build confidence and drive impact.

To deliver true, useful understanding of how your customers, clients or partners feel – our richer quant gets you closer to the full picture and puts your audience at the centre. Engaging survey spaces allow us to interrogate key issues, to give you data and insight you can feel confident in. What’s more, our unique and interesting surveys reflect positively on your brand to those who matter.

Campaign evaluation

Uncover what works, why it works, and how to do it better.

With a focus on learning, our campaign research uses unique measures to capture a rich understanding of what works or doesn’t, and importantly why, to further optimize activity in the future. We take a multi-dimensional approach to unpick emotional and rational responses, brought to life with our qual-inspired techniques, to deliver robust and insightful recommendations.

NPD & concept testing

Go deeper, move faster, and discover what truly resonates.

Our qual-infused, bespoke approach surveys that unpick true feelings and responses mean that we get more from your development research. Robust surveying delivers the confidence you need for decision making, but with the flexibility and colour needed for clear understanding of how propositions resonate with your audiences. Our holistic approach get you further, faster, towards valuable insight.

Usage & Attitudes

Reveal deeper insights into consumer behavior and emotions.

To truly unpick the detail, engagement and thought provocation is paramount to build truthful and textured understanding about consumer behaviours and feelings. Varied and focused question techniques get respondents thinking harder – so they open up, and bring us further into their world

Brand Tracking

Go beyond the numbers to uncover insights & opportunities that matter.

Beyond two-dimensional metric reporting, our tracking gets you further - to capture what your audiences truly think, and what’s going on behind the numbers. We build bespoke trackers ground up to help you understand the issues that truly matter, to uncover where opportunities may lie and how best to leverage them.

Distinctive Asset Evaluation

Unlock the true impact of brand assets and discover opportunities for evolution.

Our innovative evaluation techniques, based around the concept of ‘tasking, not asking’ delivers unique understanding of how brand assets work, and where there might be room to leverage evolution. Keeping respondents engaged and thinking differently, we can better interrogate the nuance and detail that counts.

Audience research

Go further to understand what people truly think, feel, and believe.

People are at the heart of our approach to research, so we pride ourselves on continuing to evolve how our surveys provide a space for respondents to articulate how they think and feel in dynamic and revealing ways. Qual-inspired techniques help us to dig deeper into sensitive, layered, or complex issues, where traditional surveys can’t scratch the surface.

Creative development

Shape, refine, and elevate creative that truly connects.

Our creative research gives you that all-important consumer lens – but in a way that prioritises constructive feedback, idea generation, and identifying the crux of engagement with the idea. Beyond ‘scoring’, our multi-faceted approach helps to build a full picture to help you take your creative onwards and maximise its real-world success through clear understanding and informed decision making.

Case studies

Specsavers

Distinctive Asset Evaluation

Distinctive Asset Evaluation

Tasking not asking is at the heart of our approach to testing brand assets. We worked with Specsavers to understand which of their brand assets were working hardest, and where there might have been room to develop, by taking a multi-dimensional view of ownership, recognition, and the subtle emotional responses driven by core elements of the brand.

Highland Spring

Brand Positioning

Brand Positioning

To better understand the space where the Highland Spring brand was sitting within consumer minds, we explored the associations, impressions, and feelings that made up 'positioning' with our unique qual-infused approach, to understand what aspects might be leveraged further through its long term strategy.

Officeworks

Campaign evaluation

Campaign evaluation

We worked with Officeworks over a number of years to build a robust tracking programme, to help feed into continuous learning of what drove campaign success. Blending emotional responses with reflections on why viewers responded as they did meant actionable insights to keep optimising.

M&G

Brand Tracking

Brand Tracking

Brand health tracking can be a powerful tool for strategic planning. We worked with M&G to develop a sensitive, meaningful study for the long term to pre-empt significant shifts in the landscape and identify opportunities by taking a consumer-centric approach.

Channel 4 + Vevo

Audience research

Audience research

We collaborated with Channel 4 and Vevo to deliver a powerful study to identify and articulate the ways in which premium media contexts could elevate advertising brands versus other spaces. The study demanded sensitive, robust exploration of subtle behaviours and responses, delivered through our unique platform and innovative question techniques.

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Our research

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Our research

The way surveys

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feelings

us

Our expertise

Brand Positioning

Customer and B2B Research

Campaign evaluation

NPD & concept testing

Usage & Attitudes

Brand Tracking

Distinctive Asset Evaluation

Audience research

Creative development

Case studies